M3M India Partners with Elie Saab to Launch Ultra-Luxury Branded Residences in Gurugram and Noida
M3M India, a leading developer in the Delhi-NCR region, has established a strategic alliance with renowned luxury fashion and lifestyle brand ELIE SAAB. Together they will develop branded luxury residences in Gurugram and Noida, with both projects having a combined investment of approximately ₹3500 crore. The new project supports & further strengthens M3M’s growth in branded residence sector, following previous partnerships with Donald Trump and Jacob & Co.
M3M and ELIE SAAB will develop the Gurugram residence (Signature Residences by ELIE SAAB) directly, while the Noida project will be undertaken by M3M’s subsidiary, Smart World Developers, in association with Elie Saab. The Gurugram Project, signature residences by Elie Saab, will be located in Sector 111 (Dwarka Expressway); while the Noida project will be located at Sector 98 (Noida-Greater Noida Expressway).
The investment for the Gurugram project is estimated at approximately ₹2000 crore. This project is expected to provide a Topline Revenue of approximately ₹4700 crore. The Noida Project is also expected to require about ₹1500 crore and Topline Revenue from the Noida Project is estimated at approximately ₹3500 crore.
Combined, these two projects are expected to generate a total of nearly ₹8200 crore in revenue.
Gurugram Project: Signature Residences by Elie Saab
The Signature Residences by Elie Saab or M3M Elie Saab occupy an area of approximately 1.3 million square feet and will consist of approximately 300 ultra-luxurious residential units with 4BHK layout and a minimum unit size spanning between 4,200 and 4,650 square feet. The starting price for these residential units will be about ₹37,200/sq ft with the lowest price point for a unit being ₹15 Crores or roughly $2 million.
Noida Project: Branded Residences by Elie Saab
In addition, the Noida venture will encompass another 200 branded residential units. These residential units will include 3BHK and 4BHK layout apartments that will be approximately 3,900 to 3,810 square feet and will come at a starting price of around ₹33,000/sq ft. The overall saleable area for the branded residences in Noida will also amount to approximately 1.2 million square feet. Prices for the branded residences in Noida are expected to start at around ₹9 crore.
M3M Leadership Perspective on the Elie Saab Partnership
M3M’s leadership has stated, “We believe our partnership with Elie Saab is an extension of our commitment to create high-quality residential spaces through innovative design, that combine global and local aesthetics with value that lasts for generations.” Therefore, through the creation of such collaborations with well-known international luxury brands, M3M is able to meet the increasing demand in India for unique, premium living spaces in the premium real estate markets.
From Elie Saab Group’s viewpoint, the increasing globalization of both the Indian economy and the growing luxury consumer sector are contributing significantly to India’s recognition as an unparalleled strategic growth market. The partnership between M3M India and Smart World Developers has been developed with a purpose to assist in creating exposure to the Elie Saab brand’s unique design philosophy and lifestyle offerings for potential homebuyers in India.
Elie Saab’s introduction into the branded residences segment took place in 2019 with a partnership with Emaar on a project in Dubai. Since then, the brand has expanded to a total of 14 countries, including London, Vietnam, Casablanca, and São Paulo.
With the Elie Saab brand name in collaboration with M3M, M3M will continue to add to its portfolio of globally branded residential developments. The company has previously developed Trump-branded residences in Gurugram, completed another Trump-branded project last year and also introduced Jacob & Co-branded residences in Noida’s Sector 98 in October 2025.
This new partnership highlights how much attention brands are getting from India’s luxury home market and the growth of these properties as an investment vehicle.
